Hi there, my name is Lauren Tu! 👋
I’m currently based in New York City, but I most recently lived in Austin, TX and grew up near Chicago, IL.
I’ve always been a creative person — from my stint as a competitive classical pianist for 13 years and 8 years of performing in and competing with a cappella groups, to the more recent discovery of my love for things like social media content creation and visual/UX design.
Like most, I also love to travel (the photo on this page is in Porto, Portugal!), trying to explore every nook & cranny of NY, and cooking vegan recipes at home 😄
Professional work experience
-
Helping lead the design process for a small and efficient product team working on a platform to improve hiring processes for the hospitality industry
• Designing the user experience for new product offerings and major changes to the current user experience that will help accelerate revenue growth and user adoption
• Proposing and implementing new tools and processes to make the product design team more efficient
• Building extensive product specification documentation in Figma for each project to help developers quickly understand and execute on design intentions
-
Provided UX design support for two teams within Indeed Hire, Indeed's recruitment processing outsourcing product.
• Delivered on product roadmap milestones by providing UX support via roadmap planning, user research, wireframing, workshops, prototyping, and UX/UI design
• Collaborated with researchers to create research plans, craft clickable prototypes, and conduct user testing to inform designs
• Championed user needs and promoted UX best practices, like usability heuristics and accessible design, by representing UX in the product partner triad (product, engineering, and UX)
• Designed solutions in Figma with annotations and interaction notes to improve readability for all stakeholders involved
• Worked closely with engineers throughout the design process to ensure solutions were attainable from a technical perspective
• Redesigned a chatbot builder tool that decreased the engineering time required to launch a chatbot from 10 days to 3 hours
• Researched and designed a platform for Indeed Hire users to access data and reporting needed to reach business goals, helping alleviate 10+ major pain points
-
Supported the Indeed Hiring Platform organization as a UX writer, crafting copy and content strategy alongside designers working on Indeed's virtual hiring product.
• Influenced product design by providing concise and informative content strategy and in-product microcopy
• Performed content audits & heuristic evaluations on existing flows to identify opportunities to improve the user experience
• Built and contributed to content guides to promote the importance of language consistency across the product/organization
• Created and maintained assets for the Sales teams to improve client interactions
-
Created website content and marketing assets for Indeed Hire, Indeed's recruitment processing outsourcing product, to help gain new clients and promote repeat business.
• Wrote marketing copy for website, blog posts, sales materials, social posts, ads, and email campaigns
• Performed editorial review of articles and content produced by third-party partners
• Built and maintained product-wide marketing content guidelines
• Drove campaign success by writing design-forward copy for marketing collateral
Produced sales content for our Sales team to use in negotiations, who generated $8.07M+ in revenue in Q3, and $6.21M in Q2
-
Worked closely with Product, Engineering, CX, and senior leadership teams to promote the voice of the customer when determining feature updates and assessing product feedback. Rebuilt and maintained the online Help Center, and provided CX agents with product updates and email, phone, and chat scripts to handle customer inquiries and complaints in the call center.
• Carried on with previous tasks as the Internal Communications Specialist for the Customer Experience team
• Collaborated with Project Managers to manage timelines and organize workflows between different teams
• Created presentations for the leadership team to communicate internal company updates and information
• Simplified and presented customer insights in a way that was relevant and actionable for the CX team
-
• Wrote 1,150+ agent scripts and 190+ FAQ articles the Customer Experience (CX) team used to assist users via phone, email, chat, and social media
• Distilled complex information into easily digestible employee communications and customer messaging
• Planned and implemented CX communication strategy aimed at executing successful product launches
• Rebuilt the online Help Center by analyzing article utilization and insights on high-volume call center inquiry types to refresh the content, organization, and visual design
• Strategized customer question and resolution CX guidelines for PR, tech, and logistics-related incidents
• Collated and shared positive user-generated social media content daily with the full company to promote a united workforce and underscore the company's mission
• Built relationships with stakeholders in varying departments to ensure and facilitate a healthy flow of internal communications between the New York, NY and Austin, TX offices
-
• Assisted users with account management, product knowledge, issue resolution, and technical support
• Met and exceeded the required KPIs for productivity, quality assurance, and Customer Satisfaction rating
• Identified trending tech issues, product questions, and feedback so long-term solutions could be created
Skills & Tools
User experience design • User experience writing • Wireframing • Prototyping • User research • Cross-functional team work • Design system adherence • Accessible design • Interaction design • Internal communications • Customer experience • Figma • Miro • Google Workspace • JIRA • Slack
The University of Texas at Austin
May 2017
McCombs School of Business
Bachelor of Business Administration - Marketing
Recommendations
“I consider myself very fortunate to have met and worked directly with Lauren over her 3-year tenure at Indeed. It was clear from the beginning that Lauren's cross-discipline capabilities and exceptional interpersonal skills would take her far in her career.
Lauren started out with us as a contract marketing writer who provided effective copy work and marketing strategies. Her direct efforts improved in-product, email, and offsite acquisition channel outcomes for Indeed Hire. She didn't stop there. Next, Lauren self-initiated her own UX education and proactively got mentorship. Then, she applied her training in multiple active product projects that resulted in her moves into Content Design and UX Design respectively.
Lauren was an outstanding facilitator, collaborator, and critical thinker who shaped holistic user experiences. She has experience with applied content, design, and research, and has a proven track record of working adaptively and collaboratively with product to deliver business and user impact.
Any team would be lucky to add her to their squad.”
— Gerren, Sr. Director of UX
“I had the pleasure of working closely with Lauren as her partner UX Developer at Indeed. During which time, I witnessed her immense talent, creativity, and passion for designing top-notch user experiences.
Lauren's abilities in UX design were evident in the way she approached each project with thoughtfulness and attention to detail. She was consistently was able to translate complex requirements and a complicated user interface into intuitive and user-friendly designs.
Collaborating with Lauren was a joyful experience, as she was always open to feedback and eager to learn. She was quick to understand the needs and pain points of our users, and her designs consistently demonstrated her commitment to providing the best possible user experience. Her curiosity and passion for continuous improvement made our entire team better and directly contributed to every success the team had.
I wholeheartedly recommend her for any UX design role, as I am confident that she will bring the same dedication, creativity, and enthusiasm to any project she takes on. Any organization would be fortunate to have her on their team.”
— Derek, UX Developer
“Smart, talented, hard-working, user-centric and efficient! I have too many praises that I couldn't count for the quality of work that Lauren has been delivering at Indeed. Lauren is one of the most talented UX designers I have ever worked with.
At Indeed Hire, Lauren tackled all kinds of projects that are massive and impactful to drive innovation and transformation for Indeed Recruiting Process Outsourcing service. She has been a strong user advocate and thoughtful UX partner to all of the Product and Engineer partners, and they all love her!
Lauren has demonstrated her knowledge in UX methodology and has the ability to drive meaningful collaborations and activities to help product, engineer, and SMEs to balance user-business needs.
As her mentor, I have always been proud and impressed with her quality of work as well as a non-stop learning attitude coming from Lauren. She asks great questions and always seeks for feedback and opportunity to growth as a passionate UX designer. What else can I ask for a young and promising UX designer?
Lauren would be an asset to any company or team!”
— Dawn, Sr. UX Designer
Get in touch
lauren.tu55@gmail.com
(847) 323-1164
New York, NY